The Concept Of Personal Branding

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The Concept Of Personal Branding is about reserving a word or phrase in the minds of others when they think of you. It's about discovering what you are good at and creating a life out of it. Each of us has a word that our friends associate with us. Let's face it, whenever certain names are mentioned, it evoke either a word or phrase. Lionel Messi, Christiano Ronaldo, Azumah Nelson, Barack Obama, Chris Brown, Michael Jackson, Frank Sinatra, all these names have a word or a phrase associated with them. That's where they have created their Personal Brand. Where have you created yours?

So how do you create your Personal Brand?
 
In creating your Personal Brand...

1. Focus on your  values and character
2. Focus on your talents and skills
3. Have a personal mission statement/ a Unique Selling Proposition (USP)
4. Acquire the relevant knowledge
5. Develop good communication skills
6. Remember that dress sense and etiquette matters
7. Don't neglect the generic value enhancers i.e. driver's license, Passport, etc

So why is Personal Branding even important? Well, here are a few reasons:

1.  Personal Branding gives you a sense of focus
2. Provides you with reputational equity/ goodwill
3. Gives you personal and business success
4. Provides you with patronage

So, the next time you go out to interact with others, remember that you are a brand and how people perceive you matters. Take time to develop your Personal Brand... 

Stay Blessed and I Love you.


(This piece was carved from Albert and Comfort Ocran's book, Personal Branding and Reputational Equity from their Biblical Economic Series)